Improving Your Brand Online: Give something away We all like to receive free gifts when we are in our local stores. These free gifts are a way to sample new products. The stores are using them as a way to
Improving Your Brand Online: More on content
We live in a digital world and this means that we as content producers have to rethink how we present information to users – the customers. It is important that you find out how your customers are interacting with your blog and/or website. Basic statistics will give you a general and basic overview of this.
Improving Your Brand Online: Email marketing
I am not talking about the SPAM emails that we all love to hate, I am talking about legitimate email newsletters that many people frequently sign up for and serve a legitimate purpose. These are the newsletters that people want to receive. They are informative. They contain discount codes and coupons. They contain information about upcoming events, sales, etc. They are helpful and server some purpose for informing your potential customers.
Another day at Kathy’s Needle and Thread
This is not exactly a mood board post, but due to the nature of my ability to get to the long-arm studio, I am working away at getting projects finished. It is unfortunate that we are not going to get
Another quilt on the long-arm
Today we are visiting the long-arm quilting studio at Kathy’s Needle and Thread. I arrived in the Houston area Sunday evening. We will be here for at least today. We are trying to finish quilting 4 quilts. Unfortunately, yesterday we
Another Quilt Top Completed
Even the most creative designers have what is commonly referred to as an UFO or unfinished object. They are those projects that you walked away from or put down a long while ago. They are not a problem unless they
Improving Your Brand Online: Share!
Improving Your Brand Online: Share! It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You
The digitizing was a success!
Last week I mentioned that I was working on digital image manipulation to ultimately create an image that was appropriate for digitizing for machine embroidery work. This weekend I visited the “studio” at Kathy’s Needle and Thread in Spring, TX.
Using a long-arm quilting machine
This weekend, I was visiting the studio of Kathy’s Needle and Thread in Spring, Texas. Here are some behind the scenes shots of our time in this long-arm quilting studio. This was a two part mission: Get some machine embroidery
Catering to each social media platform
I have found myself really pushing the new fabric collection, Bright Delights, a lot right now. I really want to see it succeed and that requires me getting the word out there that it even exists. That has put me