This post is part of the series Improving Your Brand Online
Other posts in this series:
Improving Your Brand Online: Share!
It is a known fact that you cannot build or improve your brand online if you do not share. The internet is not a situation where “if you build it, they will come” works. You have to drive traffic to everything online. Consider this online driven traffic as your “foot traffic” in a regular store front. In order to survive in the beginning, you have to increase your traffic. Once you have established yourself online, you then have to maintain your traffic.
How do you increase traffic?
Share! Share! Share!
This is not time to stroke your ego, this is time to share your content. You have worked hard to plan out your content distribution. You have worked hard to get your content published. Now it is time to share it.
As with all things on the internet, you need to think creatively when you share. There are so many avenues for sharing your content. You need to find the one that works best for you. This is often the method that caters best to your target audience. Find them on social media and you will be a great success.
In the end, it comes down to how successful you are at marketing yourself and your content. You have got to get it out there in creative ways.
What are some creative ways to market on social media?
There are so many options for marketing on the various social media platforms.
Here is a list of 45 Creative Social Media Marketing Tips: https://smallbiztrends.com/…/how-to-use-social-media-for-marketing. It is by no means an all encompassing list of ways to market yourself on social media, it is a great start. Remember that it is important to not be so focused on becoming the next viral sensation.
It is important to learn how to harness the power and uniqueness of each social media platform. As you learn how to take advantage of the various features of each, you will see your ability to tap into more traffic. This begins by simply understanding the various features available. This begins with learning how to properly use hashtags, tagging, promotions, and ads. The list is endless.
Just as important as learning about the various features on each social media platform and how and when to use them, you should pay close attention to the best time to post on each medium as well as what the appropriate length of post is. While there are guides out there that recommend posting at certain times, it is important to try and get a good feel for what time(s) is the best time(s) for you and your business. There are also recommendations for appropriate length for posts, but it is just as important to figure out which post(s) work best in attracting your potential customers.
What are you doing to share your content?
What methods have you found most effective?
See also: Have a brand, Start your blog or website, Create your content, Making Social Media Work, Making social media efforts matter, Share!, Email marketing, More on content, Give something away, Online marketing is not a one time deal.
Continue reading this series:
Improving Your Brand Online: Email marketing