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Options for newsletters


I posted about a service called Smore on Facebook on April 16, 2016. When I put postings out there about products or services, I like to put them into practice or at least try the products. If I have not tried them, I admit that I have not used the service but it looks interesting and worth looking into.

So I setup my Smore account and set about trying out the different features. I was impressed by how easy it was to use from the beginning. Fairly intuitive and definitely eye appealing.

The purpose of Smore? To send out beautiful digital flyers. It does not get any clearer than that.

The beauty of that is that a newsletter is really nothing more than a flyer and you can use Smore to send out beautiful newsletters quickly and easily.

Is it free? Smore is not 100% free, but the starter package is 100% free. With the starter package you can do quite a bit. I was amazed at how much I was able to do. In just a short amount of time, I was able to put together a quick newsletter for Stacey Sansom Designs and feel happy about the results. In my opinion it was a lot easier to use than some of the other mass mailer systems that allow you to set-up email lists.

How limited is it? If you do not pay for the service, you get 200 emails per month. If you are only sending out 1 flyer or newsletter per month, that should be ample unless your mailing is a bazillion users long. It allows you to create a signup form for your flyer/newsletter to put on your website. That was quick and easy. Completely painless. I was able to post that in a matter of minutes.

How easy is it really? The ability to quickly advertise my flyer/newsletter was what got me excited. I do not have a huge mailing list. I do, however, frequent several social media networks and Smore allowed me quickly blast my newly created newsletter to all those networks in a matter of minutes. It has a step-by-step wizard to get you through all the networks that they have set-up and it only takes a few minutes to blast it out. We are talking less than 5 minutes.

The hardest part was getting the email list set-up in my opinion. I did not have it set so that I could simply import the list so I had to copy and paste each email address. So if you received the newsletter via email, you were hand selected. You should feel honored that I felt that highly of you. You made the cut.

What does it give me? Smore has built in statistics. With a free account, they are fairly limited. However, it did show me that at least 1 of my friend’s emails bounced back. That tells me at least one of my friends does not have a working email or it is rejecting emails from certain bulk mailer services. These statistics also tell me how many times that the flyer/newsletter have been viewed. For what it is worth, mine has been viewed from more shared social network sources than it has from my email shares.

What is my honest opinion? For right now, I am content with the service and would recommend it to anyone that needed to get a flyer and/or newsletter out there quick and for no cost. This is also true for those that need little to no customization. Smore does not allow much of that in their free account. If they were sending out frequent flyers/newsletters or if you need/want more customization, I would recommend that you try a paid account simply for the ease of use and the statistics that it provides. It definitely is worth looking further into if you need something without a lot of stress.

This is not to say that there are not other services out there that will not fit the bill, but this one definitely fills the niche.