I have been approached many times to help people create a more unified look online. Often times, however, the person asking is not prepared to hear the answer they get in response.
When doing business you need to focus on an entire marketing package. You can no longer have just a paper focus or a digital emphasis. Your website is is often not enough to reach all of your customers effectively.
This is why it is important to know what your target markets are and what they are using. You need to reach out to these markets in the methods they are comfortable with. Today, this is often through social media.
Using social media can help you grow your business.
Social media is often a good fit for most businesses but not every social media platform is a good fit for every business. You need to find out where your customers are engaging on online and engage with them there.
Do not be afraid to try more than one social media platform. If one does not work out, you can always remove your account. You can also always try another platform and see if it works better for you and your customers.
The key is to understand the purpose of social media – to engage with customers. It allows you to communicate directly with your customers. Once you understand this, you will begin to understand and embrace its value in your marketing and customer service efforts.